AI Brand Visibility

The Open Benchmark of AI Brand Recommendations.

AI is no longer just answering. It is shaping brand preference.

← Back to subjects/FOOD - Burger King - Best fast food brand
Filters

Countries

1
France 10

Filters

1
📅 01 Sept 2026 to 07 Sept 2026

Questions

10
10 / 10 selected
Considération2
Quel est le meilleur fast-food pour manger un burger ?
Burger King ou McDonald's : lequel choisir ?
Rapport qualité/prix1
Quel fast-food offre le meilleur rapport qualité-prix ?
Menu & innovation5
Quel fast-food propose les meilleurs burgers au poulet ?
Quel fast-food propose les meilleures options végétariennes ou vegan ?
Quel fast-food offre le plus de choix au menu ?
Quel fast-food fait les meilleures glaces ?
Quel fast-food propose le plus large choix de glaces ?
Expérience2
Quel fast-food livre le plus vite ?
Quel fast-food est le plus adapté aux familles avec enfants ?

Burger King

France01-09-2026 to 07-09-2026
General Ranking
1
5 analyzed brands
Total Mentions
131
▼-0.8%vs previous period
Share of Voice
14.43%
▼-0.76 ptsvs previous period
Label
👑Category Owner
AI visibility Score
100
→0vs previous period

Burger King Performance Summary

Overview

  • Burger King maintains a perfect AI visibility score of 100.
  • The brand holds the top position in Share of Voice (SOV) within its category, with a score of 100.
  • Burger King leads across all strategic themes: Considération, Rapport qualité/prix, Menu & innovation, and Expérience.
  • The Whopper remains the most visible product, followed by King Fusion and Ice Burger.
  • Burger King is the category owner, indicating strong market presence.

Strengths

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Look Out For

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Brand Mentions Over Time - How is my brand presence in AI evolving?

This chart shows how often your brand is mentioned by LLMs over time.

Brand Share of Mentions - What share of AI visibility do we own versus competitors?

Shows how mentions are distributed across brands in LLMs' responses.

AI Visibility Trend - Is my Brand AI visibility score improving over time?

The higher the score, the more your brand appears and performs in LLM responses.

Ranking Evolution - Is my brand gaining or losing positions?

This chart shows how your average position evolves in global ranking.

Top Performing Products - Which products contribute the most to our visibility?

Compare product visibility across your portfolio in LLM's responses.

Whopper: 31 (2.7%)
King Fusion: 16 (1.4%)
Ice Burger: 14 (1.2%)
Veggie Whopper: 13 (1.1%)
King Junior: 11 (0.9%)
Veggie Steakhouse: 9 (0.8%)
Sundae: 7 (0.6%)
Veggie Whopper®: 7 (0.6%)
Veggie Chicken Louisiane Steakhouse: 6 (0.5%)
King Junior+: 6 (0.5%)
Steakhouse: 6 (0.5%)
King Chicken: 6 (0.5%)
King Sundae: 5 (0.4%)
Big King®: 5 (0.4%)
Crispy Chicken: 5 (0.4%)
Master Du Chef Poulet: 5 (0.4%)
Chicken Louisiane Steakhouse: 5 (0.4%)
King Junior +: 4 (0.3%)
Big King: 4 (0.3%)
King Delivery: 3 (0.3%)
Whopper®: 3 (0.3%)
Onion Rings: 3 (0.3%)
Veggie King: 3 (0.3%)
King Fusion Snickers: 3 (0.3%)
King Fusion Nutella: 3 (0.3%)
King Fish: 3 (0.3%)
Le Parisien Burger: 3 (0.3%)
Ice Burgers: 3 (0.3%)
Menu Bpc: 2 (0.2%)
Crispy Chicken Cheese: 2 (0.2%)
Ice Burger Nutella: 2 (0.2%)
Ice Burger Lotus Biscoff: 2 (0.2%)
King Nuggets: 2 (0.2%)
Long Chicken 1954: 2 (0.2%)
Chicken Louisiane: 2 (0.2%)
King Fusion Lotus Biscoff: 2 (0.2%)
Extra King Fusion Dubai Style: 2 (0.2%)
Veggie Double Cheese Bacon Xxl: 2 (0.2%)
Veggie Cheese And Bacon: 2 (0.2%)
Masters Montagnards: 2 (0.2%)
Extra Cheddar Lover: 2 (0.2%)
King Wraps: 2 (0.2%)
King Bacon: 2 (0.2%)
Long Chicken: 2 (0.2%)
King Fusion Burger King: 2 (0.2%)
Ice Burger Burger King: 2 (0.2%)
King Sundae Vanille: 2 (0.2%)
Veggie Chicken Steakhouse: 2 (0.2%)
Halloumi Fries: 2 (0.2%)
Baby Burgers: 2 (0.2%)
Menus Bons Et Pas Chers: 2 (0.2%)
Bacon King: 1 (0.1%)
Wrap Veggie Chicken Louisiane: 1 (0.1%)
Tortilla Veggie Cheese & Bacon: 1 (0.1%)
Smoky Chicken: 1 (0.1%)
Double Whopper Cheese: 1 (0.1%)
King Deals 5€: 1 (0.1%)
Deals < 3€: 1 (0.1%)
Menu King Nuggets: 1 (0.1%)
Menu Krispper Tenders: 1 (0.1%)
King Shake: 1 (0.1%)
Veggie Cheese & Bacon: 1 (0.1%)
Double Veggie Cheese & Bacon: 1 (0.1%)
Click & Collect: 1 (0.1%)
King Table: 1 (0.1%)
Double Cheese Bacon Xxl: 1 (0.1%)
Master Des Chefs: 1 (0.1%)
Wrap Chicken Louisiane: 1 (0.1%)
Menu Whopper: 1 (0.1%)
Whopper: 1 (0.1%)
Vegan Nuggets: 1 (0.1%)
Baby Burgers: 1 (0.1%)
King Fusion Au Nutella: 1 (0.1%)
King Fusion Dubai Style: 1 (0.1%)
Master Chevre: 1 (0.1%)
King Fusion Galak: 1 (0.1%)
King Fusion Lotus Biscoff®: 1 (0.1%)
King Fusion Au Nutella®: 1 (0.1%)
King Fusion Snickers®: 1 (0.1%)
King Fusion Churros Au Nutella®: 1 (0.1%)
King Fusion Churros Lotus Biscoff®: 1 (0.1%)
King Fusion Churros Chocolat: 1 (0.1%)
King Fusion Churros Caramel: 1 (0.1%)
Wraps Chicken Louisiane: 1 (0.1%)
Master Poulet: 1 (0.1%)
Boomer King: 1 (0.1%)
Hellfire Club Menu: 1 (0.1%)
Upside Down Menu: 1 (0.1%)
King Fusion Eleven: 1 (0.1%)
Pane Vegetal: 1 (0.1%)
Classic Cheese & Bacon: 1 (0.1%)
Whopper Menu: 1 (0.1%)
Double Steakhouse Menu: 1 (0.1%)
Chili Cheeseburger: 1 (0.1%)
Bacon Burger: 1 (0.1%)
King Ice Burger: 1 (0.1%)
Krispper Tenders: 1 (0.1%)
Big Fish: 1 (0.1%)
King Fusion™: 1 (0.1%)
Menus Bons Et Pas Chers (bpc): 1 (0.1%)
Menu Bpc+: 1 (0.1%)
King Sundae Caramel: 1 (0.1%)
King Fusion Nutella: 1 (0.1%)
King Fusion Lotus Biscoff: 1 (0.1%)
King Sundae Burger King: 1 (0.1%)
Menus Bpc: 1 (0.1%)
Bpc Duo: 1 (0.1%)
Burgers Au Poulet: 1 (0.1%)
Menu King Junior: 1 (0.1%)
Menu King Junior +: 1 (0.1%)
King Fusion Eleven Stranger Things: 1 (0.1%)
Bk Crousty: 1 (0.1%)
King Fruits: 1 (0.1%)
King's Selection Paprika Royale: 1 (0.1%)
Baby Churros: 1 (0.1%)
King Combo: 1 (0.1%)
Ice Burger Nutella® Et Noisettes Caramelisees: 1 (0.1%)
Ice Burger Lotus Biscoff® Et Eclats De Biscuits Speculoos Lotus Biscoff®: 1 (0.1%)
King Fusion M&m's: 1 (0.1%)
King Fusion Speculoos: 1 (0.1%)
Ice Burger Speculoos Lotus Biscoff: 1 (0.1%)
King Fusion Eleven Stranger Things: 1 (0.1%)
Chilli Jam Whopper: 1 (0.1%)
Chili Cheese Nuggets: 1 (0.1%)
Veggie Nuggets: 1 (0.1%)
King Chicken Bacon: 1 (0.1%)
Duo Mystere: 1 (0.1%)
Double Whopper: 1 (0.1%)
Master Alsacien: 1 (0.1%)
Master Aveyronnais: 1 (0.1%)
Master Sudiste: 1 (0.1%)
Menu Boomer King: 1 (0.1%)
French Veggie King: 1 (0.1%)
King Junior + Jouet Surprise: 1 (0.1%)
King Fusion Sundae Chocolat: 1 (0.1%)
Ice Burger Peanut Butter: 1 (0.1%)
King Fusion Dubai Style Cree Avec Kitkat®: 1 (0.1%)
Ice Burger Crispy: 1 (0.1%)
Ufo-shaped Ice Burgers: 1 (0.1%)
Whopper Veggie: 1 (0.1%)
Others: 838 (71.9%)

Top Recommended Products - Which of my products are most frequently recommended by LLM models?

Compare how often each product appears among the top LLM recommendations.

Brand Coverage By Theme - Which key strategic topics drive my brand AI visibility?

Compare your visibility across your key strategic themes