AI Brand Visibility

The Open Benchmark of AI Brand Recommendations.

AI is no longer just answering. It is shaping brand preference.

Filters

Countries

1
France 10

Filters

1
📅 03 Oct 2026 to 09 Oct 2026

Questions

10
10 / 10 selected
Considération2
Quel est le meilleur fast-food pour manger un burger ?
Burger King ou McDonald's : lequel choisir ?
Rapport qualité/prix1
Quel fast-food offre le meilleur rapport qualité-prix ?
Menu & innovation5
Quel fast-food propose les meilleurs burgers au poulet ?
Quel fast-food propose les meilleures options végétariennes ou vegan ?
Quel fast-food offre le plus de choix au menu ?
Quel fast-food fait les meilleures glaces ?
Quel fast-food propose le plus large choix de glaces ?
Expérience2
Quel fast-food livre le plus vite ?
Quel fast-food est le plus adapté aux familles avec enfants ?

Burger King

France03-10-2026 to 09-10-2026
General Ranking
1
5 analyzed brands
Total Mentions
128
▼-0.8%vs previous period
Share of Voice
14.92%
▲+0.94 ptsvs previous period
Label
👑Category Owner
AI visibility Score
100
→0vs previous period

Burger King Performance Summary

Overview

  • Burger King maintains a perfect AI Visibility Score of 100.
  • The brand holds the top position in Share of Voice (SOV) within its category.
  • Burger King leads in the strategic themes of 'Considération', 'Menu & innovation', and 'Expérience'.
  • The 'Burger King Whopper' is the most visible product, followed by 'Burger King King Fusion' and 'Burger King Veggie Whopper'.
  • The brand's AI Visibility Score has remained stable with no change in the last 7 days.

Strengths

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Look Out For

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Brand Mentions Over Time - How is my brand presence in AI evolving?

This chart shows how often your brand is mentioned by LLMs over time.

Brand Share of Mentions - What share of AI visibility do we own versus competitors?

Shows how mentions are distributed across brands in LLMs' responses.

AI Visibility Trend - Is my Brand AI visibility score improving over time?

The higher the score, the more your brand appears and performs in LLM responses.

Ranking Evolution - Is my brand gaining or losing positions?

This chart shows how your average position evolves in global ranking.

Top Performing Products - Which products contribute the most to our visibility?

Compare product visibility across your portfolio in LLM's responses.

Whopper: 25 (2.2%)
King Fusion: 18 (1.6%)
Veggie Whopper: 17 (1.5%)
Ice Burger: 17 (1.5%)
King Junior: 16 (1.4%)
King Chicken: 12 (1.1%)
Sundae: 9 (0.8%)
Veggie Steakhouse: 9 (0.8%)
King Fish: 8 (0.7%)
King Junior+: 7 (0.6%)
Chicken Louisiane Steakhouse: 6 (0.5%)
King Bacon: 6 (0.5%)
Baby Burgers: 6 (0.5%)
Veggie Chicken Louisiane Steakhouse: 6 (0.5%)
Whopper®: 5 (0.4%)
Big King: 5 (0.4%)
King Junior +: 4 (0.4%)
Steakhouse: 4 (0.4%)
Veggie Whopper®: 4 (0.4%)
Master Du Chef Poulet: 4 (0.4%)
King Nuggets: 4 (0.4%)
Master Rosti Raclette Poivre: 3 (0.3%)
King Delivery: 3 (0.3%)
Veggie Nuggets: 3 (0.3%)
Menus Bons & Pas Chers: 3 (0.3%)
Krispper Tenders: 3 (0.3%)
Bk'nniversaire: 3 (0.3%)
King Sundae: 3 (0.3%)
Master Poulet: 2 (0.2%)
Veggie King: 2 (0.2%)
Veggie Chicken Steakhouse: 2 (0.2%)
Big King®: 2 (0.2%)
Galak King Fusion: 2 (0.2%)
Master Raclette Ail Des Ours: 2 (0.2%)
Ice Burger Au Nutella: 2 (0.2%)
Ice Burger Nutella: 2 (0.2%)
Ice Burger Lotus Biscoff: 2 (0.2%)
Mercredeal Famille: 2 (0.2%)
Master Cantal: 2 (0.2%)
Poulet Du Dimanche: 2 (0.2%)
King Ice Burger Crispy: 2 (0.2%)
Double Cheese Bacon Xxl: 2 (0.2%)
Crispy Chicken Cheese: 2 (0.2%)
Veggie Double Cheese Bacon Xxl: 2 (0.2%)
Veggie Cheese And Bacon: 2 (0.2%)
Double Whopper: 2 (0.2%)
Ice Break: 2 (0.2%)
Extra King Fusion: 2 (0.2%)
Long Chicken: 2 (0.2%)
Plant-based Whopper: 1 (0.1%)
Kingdom: 1 (0.1%)
King Shake: 1 (0.1%)
Menus King Deals: 1 (0.1%)
Master Poulet Cantal: 1 (0.1%)
King Nuggets®: 1 (0.1%)
Whopper Rings: 1 (0.1%)
Ultimate King Cheddar Steakhouse: 1 (0.1%)
Ultimate King Cheddar Whopper®: 1 (0.1%)
Nos Burgers Bœuf Grille A La Flamme: 1 (0.1%)
Nuggets: 1 (0.1%)
King Fusion M&m's: 1 (0.1%)
King Fusion Nutella: 1 (0.1%)
King Fusion Snickers: 1 (0.1%)
Ice Burger Speculoos Lotus Biscoff: 1 (0.1%)
Bk'nniversaires: 1 (0.1%)
Master Chevre: 1 (0.1%)
Pbk Peanut Butter Korean Chicken Sandwich: 1 (0.1%)
Dragon Flame-grilled Whopper: 1 (0.1%)
Bpc Veggie: 1 (0.1%)
Menu Moyen + Big King 10€: 1 (0.1%)
Master Du Chef: 1 (0.1%)
King Fusion Au Nutella: 1 (0.1%)
King Deal: 1 (0.1%)
King Fusion Lion: 1 (0.1%)
King Fusion Ready: 1 (0.1%)
Le Pane Vegetal: 1 (0.1%)
King Wraps: 1 (0.1%)
Burger Mystere: 1 (0.1%)
Veggie Mystere: 1 (0.1%)
King Nuggets Veggie: 1 (0.1%)
Crispy Chicken: 1 (0.1%)
Master Poulet Raclette Poivre: 1 (0.1%)
King Jr+: 1 (0.1%)
King Sundae Caramel: 1 (0.1%)
King Sundae Chocolat: 1 (0.1%)
Cheeseburger Enfant: 1 (0.1%)
Hamburger Enfant: 1 (0.1%)
Fishburger Enfant: 1 (0.1%)
Crousty Chevre: 1 (0.1%)
King Junior Jurassic World: 1 (0.1%)
King Jr+ Unlock Kids: 1 (0.1%)
Ice Burger Lotus Biscoff Speculoos: 1 (0.1%)
Glace Dubai Kit Kat: 1 (0.1%)
Big Fish: 1 (0.1%)
Veggie Fakon King: 1 (0.1%)
Long Chicken 1954: 1 (0.1%)
Master Alsacien: 1 (0.1%)
Master Auvergnat: 1 (0.1%)
Master Savoyard: 1 (0.1%)
King Fries Ch'ti: 1 (0.1%)
Master Bacon Grill: 1 (0.1%)
Whopper Menu: 1 (0.1%)
King Junior Menu: 1 (0.1%)
Burger King Delivery: 1 (0.1%)
Smoky Chicken: 1 (0.1%)
Bk Veggie: 1 (0.1%)
King Fusion Oreo: 1 (0.1%)
King Fusion Twix: 1 (0.1%)
King Fusion Strawberry Crunch: 1 (0.1%)
Long Chicken Veggie: 1 (0.1%)
Veggie Big King Xxl: 1 (0.1%)
Menus Bons Et Pas Chers: 1 (0.1%)
Double Steakhouse: 1 (0.1%)
Big King Xxl®: 1 (0.1%)
Onion Rings: 1 (0.1%)
Gaufrette Fries: 1 (0.1%)
Stranger Things Hellfire Club Menu: 1 (0.1%)
Stranger Things Upside Down Menu: 1 (0.1%)
Bons Et Pas Chers (bpc): 1 (0.1%)
Kingbox: 1 (0.1%)
Ice Burger Au Nutella®: 1 (0.1%)
Ice Burger Lotus Biscoff®: 1 (0.1%)
King Fusion: 1 (0.1%)
Cheeseburger: 1 (0.1%)
Whopper Ice: 1 (0.1%)
Shakes: 1 (0.1%)
King Deals 5€: 1 (0.1%)
Menu Bon Et Pas Cher Chicken: 1 (0.1%)
King Fusion Dubai Style Cree Avec Kitkat®: 1 (0.1%)
Menu King Junior: 1 (0.1%)
Menu King Junior +: 1 (0.1%)
Veggie Steakhouse®: 1 (0.1%)
Veggie Chicken Louisiane Steakhouse®: 1 (0.1%)
Baby Churros: 1 (0.1%)
Boomer King: 1 (0.1%)
Mercredeal: 1 (0.1%)
King Fusion Cree Avec Kitkat Dubai Style: 1 (0.1%)
King Fusion Cree Avec Galak: 1 (0.1%)
Ice Burger Au Nutella®: 1 (0.1%)
Others: 784 (69.4%)

Top Recommended Products - Which of my products are most frequently recommended by LLM models?

Compare how often each product appears among the top LLM recommendations.

Brand Coverage By Theme - Which key strategic topics drive my brand AI visibility?

Compare your visibility across your key strategic themes