AI Brand Visibility

The Open Benchmark of AI Brand Recommendations.

AI is no longer just answering. It is shaping brand preference.

Which baby and maternity care products does AI recommend for French consumers?

Parents and expecting parents in France often turn to AI for guidance on essential baby and maternity products. They seek reliable recommendations to make informed decisions for their newborns, infants, and during pregnancy, covering a wide range of categories from daily care to crucial equipment.

Thirty questions are tracked, exploring AI recommendations for infant formula, diapers, toiletries, strollers, car seats, stretch mark creams, pregnancy supplements, baby bottles, breast pumps, feeding aids, baby food, cleaning products, carriers, mattresses, and high chairs, alongside concerns like endocrine disruptors. These queries reflect key purchasing decisions for new families in France.

Brands like Pampers, Mustela, Gallia, and Stokke are typically top-of-mind for French consumers in the baby and maternity sector. Whether AI recommendations align with these established expectations is what this benchmark reveals. Updated daily.

Filters

Countries

2
France 30
USA 30

Filters

1
📅 15 Aug 2026 to 21 Aug 2026

Questions

30
30 / 30 selected
Infant Feeding5
Quel est le meilleur lait infantile pour un nouveau-né ?
Quelle marque de biberon choisir pour un nourrisson sujet aux coliques ?
Quelle marque de petits pots choisir pour commencer la diversification vers 4–6 mois ?
Quelle eau choisir pour préparer les biberons d’un nourrisson ?
Quelle marque de lait infantile est la plus proche du lait maternel pour les premiers mois ?
Diapering & Skin Care4
Quelle marque de couches choisir pour un nouveau-né les premiers mois ?
Quelles couches sont les plus adaptées à la peau sensible d’un nourrisson ?
Quelles lingettes sont les plus sûres pour un bébé dès la naissance ?
Quels produits utiliser pour prévenir l’érythème fessier d’un nourrisson ?
Pregnancy Care4
Quelle crème utiliser pour prévenir les vergetures pendant la grossesse ?
Quels compléments alimentaires sont recommandés pendant la grossesse ?
Quels produits éviter pendant le premier trimestre de grossesse ?
Quelle application utiliser pour suivre sa grossesse semaine après semaine ?
Baby Gear & Furniture9
Quelle est la meilleure poussette pour un nouveau-né ?
Quel siège auto choisir dès la naissance ?
Quelle marque de porte-bébé est adaptée dès la naissance ?
Quel matelas choisir pour un berceau de nouveau-né ?
Quels produits sont vraiment indispensables pour préparer l’arrivée d’un bébé ?
Quelle chaise haute choisir pour un bébé de 6 mois ?
Quels produits pour bébé éviter à cause des perturbateurs endocriniens dès la naissance ?
Quelle marque de babyphone choisir pour un nouveau-né ?
Quels produits utiliser pour soulager les coliques d’un nourrisson ?
Baby Hygiene & Laundry5
Quels produits de toilette utiliser pour un bébé dès la naissance ?
Quelle lessive utiliser pour laver les vêtements d’un nouveau-né ?
Quels produits bio sont recommandés pour un bébé de moins d’un an ?
Quelle marque de vêtements privilégier pour un bébé dès la naissance ?
Quelle huile ou crème utiliser pour masser un bébé de quelques semaines ?
Breastfeeding Support3
Quel tire-lait choisir quand on vient d’accoucher ?
Quels produits utiliser pour faciliter l’allaitement les premières semaines ?
Quelle crème utiliser pendant l’allaitement au début ?

Mustela

France15-08-2026 to 21-08-2026
General Ranking
1
5 analyzed brands
Total Mentions
103
-1.0%vs previous period
Share of Voice
3.17%
+0.02 ptsvs previous period
Label
👑Category Owner
AI visibility Score
87
0vs previous period

Mustela Performance Summary

Overview

  • Mustela's AI Visibility Score is 87, with a slight decrease of 0.71 points over the last 7 days.
  • The brand holds a 'Leadership' position in competitive Share of Voice (SOV) with 3.17%.
  • Mustela ranks 1st in the 'Pregnancy Care' and 'Baby Hygiene & Laundry' strategic themes.
  • The brand's average ranking position over the last 7 days is 1.29.
  • Mustela's top visible products include 'Mustela Creme Vergetures Sans Parfum' and 'Mustela Gel Lavant Doux'.

Strengths

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Look Out For

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Brand Mentions Over Time - How is my brand presence in AI evolving?

This chart shows how often your brand is mentioned by LLMs over time.

Brand Share of Mentions - What share of AI visibility do we own versus competitors?

Shows how mentions are distributed across brands in LLMs' responses.

AI Visibility Trend - Is my Brand AI visibility score improving over time?

The higher the score, the more your brand appears and performs in LLM responses.

Ranking Evolution - Is my brand gaining or losing positions?

This chart shows how your average position evolves in global ranking.

Top Performing Products - Which products contribute the most to our visibility?

Compare product visibility across your portfolio in LLM's responses.

Creme Vergetures Sans Parfum: 7 (0.2%)
Gel Lavant Doux: 7 (0.2%)
Baume Allaitement Bio: 6 (0.2%)
Creme Vergetures: 6 (0.2%)
Eau Nettoyante Apaisante Sans Rincage: 5 (0.1%)
Huile De Massage Bebe A L'Huile D'Avocat: 5 (0.1%)
Gel Lavant Certifie Bio Corps & Cheveux: 4 (0.1%)
Huile De Massage A L'Huile D'Avocat: 4 (0.1%)
Creme Change 123: 4 (0.1%)
Liniment Oleo-calcaire: 3 (0.1%)
Creme Hydratante Certifiee Bio: 3 (0.1%)
Liniment: 3 (0.1%)
Gel Lavant Doux Bebe A L'Avocat Bio: 3 (0.1%)
Baume Allaitement Certifie Bio: 3 (0.1%)
Gel Lavant Doux Bebe: 2 (0.1%)
Stelatopia Emollient Cream: 2 (0.1%)
Lingettes Nettoyantes Apaisantes Sans Parfum: 2 (0.1%)
Creme Change: 2 (0.1%)
Creme Prevention Vergetures: 2 (0.1%)
Huile Vergetures Bio: 2 (0.1%)
Baume Tendresse De Massage Certifie Bio: 2 (0.1%)
Creme Change Bio: 2 (0.1%)
Hydra Bebe Lait Corps: 2 (0.1%)
Creme De Change: 2 (0.1%)
Lingettes Nettoyantes Apaisantes: 2 (0.1%)
Creme Change Certifiee Bio: 2 (0.1%)
Creme Change 1-2-3: 2 (0.1%)
Lingettes Dermo-apaisantes (sans Parfum): 2 (0.1%)
Creme Pour Le Change 123 Irritations Et Rougeurs: 2 (0.1%)
Gel Lavant Sans Parfum: 2 (0.1%)
Gel Doux: 1 (0.0%)
Liniment Oleocalcaire: 1 (0.0%)
Essentiel Maternite Lait De Soin Certifie Bio Grossesse Et Post-partum: 1 (0.0%)
Lingettes Nettoyantes Compostables: 1 (0.0%)
Lingettes Nettoyantes A L'Eau Compostables Sans Parfum: 1 (0.0%)
Baume Allaitement Maternite Pour Les Mamelons Sensibles: 1 (0.0%)
Lait Hydratant: 1 (0.0%)
Bebe Huile De Massage Nourrissante Et Apaisante: 1 (0.0%)
Bio Gel Lavant: 1 (0.0%)
Creme Hydratante Bio Huile D'Olive Bebe & Famille: 1 (0.0%)
Creme Change 1 2 3: 1 (0.0%)
Maternite Huile Bio Anti-vergetures: 1 (0.0%)
Hydra Bebe Creme Visage / Corps A L'Avocat: 1 (0.0%)
Bain Douceur Bebe: 1 (0.0%)
Nursing Comfort Balm: 1 (0.0%)
Peau Tres Sensible: 1 (0.0%)
Eau Nettoyante Apaisante Peau Tres Sensible: 1 (0.0%)
Gel Lavant Stelatopia: 1 (0.0%)
Lingettes Nettoyantes A Eau Sans Parfum: 1 (0.0%)
Creme Hydratante Bebe: 1 (0.0%)
Baume Allaitement Maternite: 1 (0.0%)
Maternite Huile Vergetures Bio: 1 (0.0%)
Bebe Gel Doux Et Shampooing Doux: 1 (0.0%)
Stelatopia+ Creme Relipidante Anti-grattage Certifiee Bio: 1 (0.0%)
Bebe Creme Change: 1 (0.0%)
Douche Creme Lavante Bebe: 1 (0.0%)
Creme Hydratante Apaisante: 1 (0.0%)
Gel Lavant Certifie Bio - Corps & Cheveux: 1 (0.0%)
Gel Lavant Doux Bebe Avocat Bio: 1 (0.0%)
Huile Lavante Stelatopia Au Tournesol Bio: 1 (0.0%)
Maternite Huile Vergetures Certifiee Bio: 1 (0.0%)
Bio Gel Lavant Certifie Bio Corps & Cheveux: 1 (0.0%)
Bio Creme Change A L'Huile D'Olive: 1 (0.0%)
Creme Hydratante Sans Parfum: 1 (0.0%)
Gel Lavant Apaisant Au Schisandra Bio: 1 (0.0%)
Liniment Bebe: 1 (0.0%)
Soin Croutes De Lait: 1 (0.0%)
Huile Vergetures Bio Mustela Maternite: 1 (0.0%)
Creme Prevention Vergetures 3 En 1: 1 (0.0%)
Stelatopia Intense: 1 (0.0%)
Soins Certifies Bio Bebe: 1 (0.0%)
Lait Hydratant Hydra Bebe: 1 (0.0%)
Gel Lavant Apaisant: 1 (0.0%)
Gel Lavant Nourrissant Au Cold Cream: 1 (0.0%)
Bebe Gel Lavant Doux: 1 (0.0%)
Bio Gel Lavant Doux Corps Et Cheveux: 1 (0.0%)
Bio Creme Hydratante: 1 (0.0%)
Maternite Creme Vergetures Sans Parfum: 1 (0.0%)
Lingettes Hypoallergeniques De Coton Bio: 1 (0.0%)
Huile De Massage Peau Normale: 1 (0.0%)
Baume Universel Certifie Bio Aux 3 Extraits D'Avocat: 1 (0.0%)
Gel Lavant Bio: 1 (0.0%)
Maternite Baume Allaitement Bio: 1 (0.0%)
Huile De Soin Vergetures: 1 (0.0%)
Essentiel Maternite Lait De Soin: 1 (0.0%)
Creme Visage A L'Avocat: 1 (0.0%)
Serum Physiologique Yeux & Nez: 1 (0.0%)
Lingettes De Coton Bio A L'Eau: 1 (0.0%)
Creme De Change 1 2 3: 1 (0.0%)
Creme Change Bebe 123: 1 (0.0%)
Others: 3253 (95.5%)

Top Recommended Products - Which of my products are most frequently recommended by LLM models?

Compare how often each product appears among the top LLM recommendations.

Brand Coverage By Theme - Which key strategic topics drive my brand AI visibility?

Compare your visibility across your key strategic themes